Digital Marketing Account Specialist (E-Commerce & Performance Marketing)

Oct 23

Written By John Rabara

Job Type: Full-Time | Permanent Employment

Work Arrangement: 100% Remote / Work-from-Home

Working Schedule: 9:00 AM – 6:00 PM PST (12:00 Midnight – 9:00 AM Philippine Time / Night Shift

Industry: Digital Performance Marketing & E-Commerce

Role Overview

We are seeking an agile, highly organized, and results-oriented Digital Marketing Account Specialist to manage day-to-day campaign operations, cross-channel executions, and service delivery coordination across multiple high-growth client accounts.

In this role, you will serve as the operational backbone of assigned client accounts. You will coordinate between client-facing Account Managers and cross-functional Service Delivery (SD) teams, ensuring creative, paid media, email, and marketplace deliverables are executed on schedule, up to standard, and aligned with client growth targets.

Key Responsibilities

1. Account Coordination & Production Pipeline Management

Serve as the primary internal liaison and operational anchor across assigned client accounts.
Coordinate day-to-day workflows with the Service Delivery (SD) team across active, evergreen, and seasonal marketing campaigns.
Actively drive deliverables through the production pipeline—prioritizing proactive milestone tracking over passive status monitoring.
Maintain meticulous, up-to-date account calendars, ensuring schedules, task queues, and deadlines remain organized.
Provide clear task briefs, directional guidance, and priority alignment to creative and technical delivery teams based on client briefs.
Partner with client-facing Account Managers (AMs) to ensure that by the start of their shift, all deliverables, substantive status reports, and actionable updates are prepared for client presentation.

2. Multi-Channel Campaign Execution & Optimization

Support end-to-end execution across paid and organic digital channels, including Paid Social (Meta), Paid Search (Google Ads, Google Merchant Center), Email Marketing/CRM, SEO/content blogs, and e-commerce platforms (Shopify, Amazon).
Lead campaign implementation, quality assurance (QA), and continuous optimization in alignment with account KPIs.
Monitor campaign performance metrics to identify trends, performance dips, conversion anomalies, and growth opportunities.
Proactively identify operational bottlenecks, escalate high-priority blockers, and coordinate with specialized team members for rapid resolution.

3. Analytics, Reporting & Best Practices

Build and present comprehensive weekly, monthly, and quarterly performance reports utilizing data visualization tools (e.g., Looker Studio).
Track conversion metrics, UTM tags, tracking pixels, and attribution models to ensure data integrity across client funnels.
Stay informed on digital marketing trends, platform updates, algorithmic shifts, and emerging industry tools.

Candidate Qualifications

Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related field (or equivalent practical experience).
Experience: At least 3+ years of hands-on experience in digital marketing, account coordination, project management, or digital agency environments.
Multi-Account Handling: Proven ability to organize, prioritize, and manage multiple client accounts, deliverables, and strict deadlines simultaneously.
Channel Familiarity: Solid working knowledge of core digital marketing channels (Paid Social, Paid Search, Email Marketing, E-Commerce, SEO).
Communication: Exceptional written and verbal English communication skills, with confidence in detailing technical and operational updates.
Autonomy & Problem Solving: Demonstrated capability to lead initiatives, solve problems creatively, and deliver with minimal day-to-day supervision.
Attention to Detail: Meticulous organizational skills with high standards for deliverable quality and data accuracy.

Preferred Skills & Experience

Prior experience inside a fast-paced digital marketing agency supporting multiple client retainers.
Hands-on familiarity with e-commerce platforms (Shopify, Amazon Seller Central) and Google ecosystem tools (Google Analytics 4, Google Merchant Center).
Working proficiency with marketing automation, CRM, or ESP platforms (e.g., Klaviyo, HubSpot, Mailchimp).
Experience building dashboards and custom reports using Looker Studio (formerly Google Data Studio).
Basic proficiency with visual design/creative production tools (Canva, Figma, Adobe Suite).
Practical understanding of digital tracking fundamentals: conversion pixels, Meta CAPI, UTM tagging, and multi-touch attribution.
Industry certifications in Google Ads, Google Analytics (GA4), Meta Certified Digital Marketing Associate, or HubSpot.
Automotive Affinity (Nice-to-Have): An interest or passion for cars and the automotive industry is an advantage, as you will work directly with established automotive e-commerce brands.

Key Tools & Technologies

Paid Advertising & Platforms: Meta Ads Manager, Google Ads, Google Merchant Center, Amazon Ads.
Analytics & Tracking: Google Analytics 4 (GA4), Looker Studio, UTM Tracking, Pixel/CAPI Setup.
E-Commerce & CMS: Shopify, Amazon, WordPress/Blogs.
CRM & Email Marketing: Klaviyo, HubSpot, ActiveCampaign, Omnisend.
Collaboration & Workflow: Slack, ClickUp, Asana, Trello, Google Workspace, Canva.

Culture Fit: Is This Role Right for You?

You Will Thrive Here If:

You enjoy a lean, high-velocity agency environment where rapid experimentation and initiative are rewarded.
You thrive on building authentic, long-term relationships with teammates across time zones.
You take pride in being organized, solving operational puzzles, and keeping projects moving smoothly.
You want to continually expand your skill set across performance marketing, analytics, and e-commerce.

Application Instructions

If you meet the requirements and are excited to drive performance across international e-commerce brands, submit your updated CV, a brief cover letter highlighting your agency and multi-account coordination experience, and any relevant portfolio/certifications.

Only qualified candidates will be contacted for initial screening.

Apply Now!