Email Marketing Specialist (E-Commerce Lifecycle & Retention)

Oct 23

Written By John Rabara

Job Title: Email Marketing Specialist

Specialty / Track: E-Commerce Retention & Lifecycle Marketing (Klaviyo / SMS)

Job Type: Full-Time | Permanent Employment

Work Arrangement: 100% Remote / Work-from-Home

Working Schedule: Day Shift (with On-Call availability as needed)

Industry: Digital Performance Marketing & E-Commerce

Role Overview

We are seeking a data-driven, strategic, and meticulous Email Marketing Specialist to take full ownership of email and SMS retention channels across a portfolio of high-growth e-commerce brands.

In this role, you will not just execute sends—you will own the retention channel end-to-end. You will architect automated lifecycle journeys, map revenue-generating campaign calendars, engineer advanced audience segmentation, oversee cross-platform tracking, and collaborate closely with copywriters, visual designers, and account leads to maximize customer lifetime value (LTV) and retention-driven revenue.

Key Responsibilities

1. Channel Strategy & Retention Roadmap

Own and execute the comprehensive retention and lifecycle strategy across multiple assigned e-commerce accounts.
Plan and maintain monthly campaign editorial calendars aligned with overall brand objectives, seasonal promotions, and product launch cycles.
Architect, build, and continuously optimize end-to-end automated customer journeys and lifecycle flows (e.g., Welcome Series, Abandoned Cart/Browse, Post-Purchase Nurture, VIP programs, Win-Back, and Re-engagement).
Design and integrate a cohesive SMS marketing roadmap alongside email marketing campaigns and automated triggers.
Uncover untapped revenue opportunities across customer cohorts and drive continuous improvement via a structured A/B testing roadmap (evaluating subject lines, send frequency, preview text, offers, segmentation thresholds, and deliverability timing).

2. Technical Execution, Automation & Flow Architecture

Build, test, schedule, and deploy high-converting email and SMS campaigns within Klaviyo (and related ESP/SMS engines).
Configure complex conditional logic, behavioral triggers, filters, time delays, and dynamic product blocks across automated flows.
Develop dynamic segmentation models based on purchase recency, frequency, monetary value (RFM), browse behavior, engagement tiers, and customer lifetime value (LTV).
Enforce rigorous tracking integrity, UTM link structures, custom parameter tagging, and attribution modeling across all touchpoints.
Conduct thorough end-to-end Quality Assurance (QA) on all links, renders across mobile and desktop clients, personalization tags, dynamic discount codes, and copy before deployment.

3. Performance Optimization & Deliverability Management

Conduct daily and weekly performance tracking across core channel KPIs: Revenue Per Recipient (RPR), Placed Order Rate / Conversion Rate (CVR), Click-Through Rate (CTR), Open Rates, Deliverability/Reputation metrics, and List Growth.
Actively monitor and manage domain sender health, inbox placement, bounce rates, spam complaints, and unsubscribe trends.
Diagnose conversion funnel drop-offs and implement rapid, data-backed optimizations to flows and sign-up capture units.

4. Analytics, Insights & Cross-Functional Alignment

Compile weekly and monthly retention performance reports detailing channel health and business impact.
Synthesize raw performance data into clear, actionable commercial recommendations and strategic next steps.
Present performance metrics, strategic findings, and test results to internal teams and participate in client-facing review meetings when required.
Measure and communicate retention marketing's percentage contribution to overall store revenue.
Collaborate with copywriters, graphic designers, and account managers to ensure creative assets align with testing goals and account performance targets.

Candidate Qualifications

Minimum / Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related field (or equivalent practical experience).
Experience: At least 2+ years of hands-on experience dedicated to email and retention marketing specifically for e-commerce / DTC brands.
ESP Expertise: Proven, in-depth technical expertise in building campaigns, flows, and segments inside Klaviyo (or enterprise-tier ESP alternatives).
Lifecycle Mastery: Deep understanding of customer lifecycle stages, direct-response principles, automated retention mechanics, and churn reduction strategies.
Data & Testing Acumen: Strong proficiency in customer data segmentation, multi-variable A/B testing, and translating performance analytics into revenue-generating actions.
Multi-Account Agility: Demonstrated capacity to manage multiple client accounts, brand voices, and overlapping campaign schedules simultaneously.
QA Discipline: Extreme attention to detail with an uncompromising standard for link validation, copy accuracy, and design rendering across devices.

Preferred / Nice-to-Have Qualifications

Prior experience working within a digital marketing agency or retention-focused agency environment.
Hands-on experience with dedicated SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo SMS).
Proven knowledge of mailbox provider guidelines, inbox placement strategies, IP/domain warming, and deliverability best practices.
Foundational understanding of paid advertising (Meta, Google), conversion rate optimization (CRO), and landing page funnels.
Hands-on experience leveraging post-purchase ecosystems, loyalty programs, customer reviews, and subscription platforms (e.g., Yotpo, Okendo, Gorgias, Recharge, Smile.io) to expand LTV.
Direct experience across both paid ads and email workflows within high-growth DTC brands.

Key Tools & Technologies

Email & Automation Platforms: Klaviyo, Omnisend, Mailchimp, ActiveCampaign.
SMS Platforms: Attentive, Postscript, Klaviyo SMS.
E-Commerce & Subscriptions: Shopify, Shopify Plus, Recharge, Skio.
Ecosystem Apps: Yotpo, Okendo, Loox, Smile.io, Gorgias.
Analytics & Collaboration: Google Analytics 4 (GA4), Looker Studio, Slack, ClickUp, Asana, Google Workspace.

What We Offer

Portfolio Ownership: Direct channel ownership across established global e-commerce and DTC brands.
Fast-Track Professional Growth: Opportunities to advance rapidly in an agile environment that values rapid experimentation and merit.
Supportive Remote Culture: A collaborative, tight-knit global team environment with direct peer support and camaraderie.
Experimentation-Friendly Environment: Full autonomy to test new retention theories, lifecycle flows, and creative formats without punitive roadblocks.
Long-Term Career Track: Full-time, stable engagement with the opportunity for permanent employment.

Culture Fit: Is This Role Right for You?

You Will Thrive Here If:

You enjoy taking full ownership of your channel from top-level strategy down to hands-on configuration.
You are comfortable wearing multiple hats and adapting quickly within an agile, growing agency.
You love digging into analytics and finding actionable optimization opportunities in subscriber behavior.
You enjoy cross-functional teamwork with creative and account management teams.